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Which of the following activities would this involve?Įvaluating the attractiveness of an SBU's market and the strength of its position in the marketĦ) Which of the following criteria does the Boston Consulting Group approach use to provide a measure of market attractiveness?ħ) Which of the following criteria does the Boston Consulting Group approach use to provide a measure of the company's strength in the market?Ĩ) In the BCG growth-share matrix, stars refer to _. ![]() The collection of businesses and products that make up the companyĥ) Nathan is conducting a portfolio analysi s for his company. Which of the following mission statements should the company pick?Ĭ) to give customers the complexion they dream about by providing a range of products suited to their needsģ) Which of the following is true of company mission statements?Ī) Mission statements should be defined in terms of satisfying customer needs.Ĥ) Which of the following best describes a company's business portfolio? The CEO stresses that the new mission statement should be market-oriented rather than product-oriented. ![]() The planning team comes up with a list of options for the new mission statement. ![]() ![]() 1) Which of the following is true of strategic planning in a firm?ĭ) Strategic planning deals with adapting the firm to take advantage of opportunities in its changing environment.Ģ) Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy.
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